One thing I have learned about today’s social media driven and crazed society is that AUTHENTICITY stands out more than anything. People have uber amounts of choices when it comes to who they follow, engage with, and purchase products and/or services from. While social media has given everyone the opportunity to connect with others around the world like no other time in history and become an expert on any and every topic imaginable, it also has flooded the online marketplace making it harder to stand out among your competitors.
In a time in history where you can connect with an audience with the press of a button, what makes you stand out from the crowd is you engaging regularly being uniquely YOU!
As a Digital Media & Visibility Specialist, I have seen and assisted many brands in showing up and growing their engagement across social media platforms and one of the MISTAKES that I see often is canned content. Yep, I said it. Content that is too impersonal, not shareworthy and doesn’t show the person or company’s personality. People want a personal connection with those they follow. They want to feel like they know you to a degree and resonate with you as a human…not just a brand, service or product.
Why do you think so many top entrepreneurs and businesses are now utilizing Facebook Live and Periscope to chit-chat with their audience? Many times the broadcasts have little to do with the service or product they sell but more about them, what’s going on in their life and behind the scenes footage of a project they are working on.
It’s fun. It’s interesting. It builds a trust and connection between them and their audience.
Here are my Top 3 Ways to Authentically Show Up and Engage with Your Audience:
1) Be clear on who YOU are.
It’s kind of hard to show up in the world authentically if you aren’t even sure who you are.
If you have a hard time with being clear on who you are, then I suggest you take sometime to talk to yourself intimately and you can start by asking yourself these questions:
- What are you passionate about?
- What do you enjoy?
- What are you most grateful for in your life?
- What are the most important things in your life?
- What are your values?
- How would you describe yourself?
Keep a journal of your thoughts and feelings focusing on the most powerful question, “Who Am I?”
2. People connect with your struggles and flaws.
Perfection is highly overrated in today’s world. As I browsed through my Facebook Newsfeed earlier today, I pondered on what drew me to certain people that I follow over others. I, like many (I would almost bet you to be able to say MOST) people, follow people who aren’t afraid to admit their flaws and struggles and don’t put up a persona that they are perfect. Vulnerability helps people connect to you on a whole other level.
Plus, honestly it is just plain too darn hard to keep up with trying to be someone that you’re not all the time. It’s easier to just be yourself from the jump.
3. Use the power of video to your advantage.
Video gives you the opportunity to show up as you are to you audience at anytime on any day. Share your experiences, the good and the bad. But also be sure to not make your videos a pitty party of everything going wrong in your life or a drawn out sales pitch either. Connect your story to your message.
What experiences in your life can you connect to the topic of your video? Don’t try to be someone your not by showing up as who you think your audience wants you to be. Be genuine.
For years people tried to tell me to change my accent because it’s too southern and would say that the only people who make it out of New Orleans (where I’m from) are rappers…which is so not true. If I had of listened, I would have put out a message that I don’t value myself just as I am and as you may already know, I am all about self love and knowing that you are SIMPLY BEAUTIFUL without any apologies.
See this is why it is KEY to know who you are FIRST and show up just as you are whether it’s online, in video or in person! 💋
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